Why We Do What We Do
The pursuit of "why" is a foundational cornerstone for delivering insights and strategic advice to our clients.
Observing, inquiring, listening and understanding consumers within the marketplace is both a passion and obsession that enables us to deliver insights and direction for our clients.
Clients engage Directional Insights to address a variety of business related challenges and regardless of the project, understanding the "why" within the marketplace is fundamental to the development of solutions and strategies that address our clients business objectives.
We design and conduct primary marketing research projects that utilize qualitative, quantitative and hybrid methodological approaches when delivering insights to clients.
Client Research Projects
The following represents the most common types of client projects that Directional Insights conducts:
- New Product/Market Assessment Studies
- Customer Satisfaction & Loyalty Surveys (Including Net Promoter)
- Brand Tracking Studies
- Voice of the Customer & Customer Experience Projects
- In-the-Moment/Point of Experience Mobile Research Studies
- User-Interface & User-Experience (UI/UX Design & Assessment)
- Transactional Surveys
- Intercept Studies (In-person & On-line)
- Alpha & Beta Projects (Employee & Consumer)
- Inbound Sales/Lead Audits & Lead Scoring Projects (No Lead Left Behind)
- Consumer Panels (On-demand Consumer Feedback Studies)
- Usability Testing & Benchmarking
- In-depth Interviews & Focus Group Moderation (In-person & On-line)
- Blue Sky Exploratory Studies
Directional Insights Advantage
Directional Insights has partnered with a number of companies who are industry leaders in providing on-line tools, mobile access and research platforms that enable us to deliver an agile and cost effective approach for our clients. Our partnerships, combined with having access to leading research tools, enable us to develop out-of-the-box ideas and approaches when it comes to engaging with the marketplace in order to deliver insights for clients.
We also offer a Professional Services Guarantee to our clients. Simply put, our professional services and insights are guaranteed to the complete satisfaction of our clients. By offering this guarantee, we hope our clients understand that our goal is to make this relationship a true collaboration and provide value with an unconditional guarantee of satisfaction.