Who We Are

Directional Insights is a boutique marketing consulting firm dedicated to helping companies navigate marketing challenges and develop strategies based on marketplace insights. We recognize that every business faces a variety of unique marketing challenges and our services are customized to meet their specific needs.

We utilize years of marketing experience, out-of-the box thinking and engaging research practices in order to gain marketplace insights. The result is a comprehensive insight analysis that aligns with the individual client needs and objectives, which we can then advise our clients on strategies to help them navigate their business challenges and achieve their marketing goals.

“Coming together is a beginning, staying together is progress, and working together is success.”
— Henry Ford

Collaboration

At Directional Insights we believe in the process of collaboration. While we bring a wealth of expertise, we value the insight of our clients and strategic partners.  With this collaboration, we are better able to achieve specific goals for each client.

Values & Philosophy

When it comes to working with clients, we have a core focus on the following areas:

  • Always keep client end-goals in mind through providing actionable marketplace insights in order to move business forward.

  • Provide a cost-effective, agile and efficient solutions from a full range of potential research solutions – rather than promote a single approach or service.

  • Be approachable and responsive to client needs.

  • Provide value to clients with an unconditional guarantee of satisfaction.

 

Dave Marsh

Founder & Sr. Consultant

“To be successful, you have to be able to relate to people; they have to be satisfied with your personality to be able to do business with you and to build a relationship with mutual trust.”
— George Ross

Directional Insights was founded in 2009 by Dave Marsh, a passionate entrepreneurial spirit with over 20 years of experience in marketing, business development and sales leadership roles. Dave specializes in marketing consulting that delivers engaging insights and collaborative strategies, serving clients ranging from start-ups to well-established Fortune 500 Companies, across a wide cross-section of industries from high-tech to fast food to financial services.

Dave oversees all projects and project teams are tailored to fit the specific goals and needs of each client project. He is committed to helping companies grow strategically and achieve their marketing, business development and sales goals and objectives.

Prior to establishing Directional Insights, Dave spent six years as Director of Client Services with a former research firm that supplied primary marketing research nationwide to a variety of clients.  During this time, Dave was responsible for managing and conducting hundreds of primary marketing research projects, in which he served as a primary focus group moderator and research analyst. During this time he grew revenues by over 170% and reduced operational costs while optimizing operational efficiencies.

Learn more and connect with Dave Marsh: